— More diffuse than ever: There’s an “alphabet soup” of tech trade groups, each representing different slivers of the complicated industry, said Stewart Verdery, CEO and founder of Monument Advocacy, which counts Alphabet, Amazon and Netflix as clients.
“IA was created because there wasn’t a voice for the pure internet app economy,” Verdery said. “There’s some trade groups [that] are more obviously positioned to take up some of the slack, like NetChoice or CCIA. But there’s still a gap.”
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